Location: Undefeated, 75 Kenmare St, New York, NY
UNDEFEATED, a contemporary apparel brand, has chosen New York City to open its first store on the East Coast. The 5,200 square foot location is their biggest store yet, marking a significant milestone in the young company’s history. Partnering with Schimenti, Bestmark National was responsible for the construction of much of the interior design, creating a space that perfectly encapsulates UNDEFEATED’s unique aesthetic.
Upon entering, customers are greeted by displays painted in satin black, adorned with military and sport-inspired decorations. Seating areas, also in black and furnished with foam cushions, offer both comfort and a sleek, cohesive look.
Throughout the store, various elements showcase UNDEFEATED’s distinctive style. The recessed vitrine, with its stainless steel finish and clear glass sliding doors, houses exclusive UNDEFEATED artwork. Another vitrine wall, also in black with a stainless steel finish, displays more military and sports-inspired artwork, reinforcing the brand’s identity.
In the entryway, clothing displays with stainless steel finishes set the tone for the store’s design language. The store also features shoe displays and free-standing shelving, maintaining the black and stainless steel finish. A large shoe wall, requiring 115 linear feet of shelving and 160 square feet of paneling, serves as a major highlight, emphasizing the store’s expansive inventory.
The cash/wrap counter, monolithic in its all-black design, complements the store’s modern, sophisticated vibe without overpowering the other elements. Behind it, a cash desk vitrine prominently displays the UNDEFEATED brand logo, reinforcing the brand’s presence.
In the dressing rooms, Bestmark National has installed leather grain embossed black wall and ceiling panels, creating a luxurious and intimate atmosphere. The matching bench in the dressing rooms adds to the cohesive design.Through methodical craftsmanship and attention to detail, Bestmark National has taken part in creating a space that ensures a memorable shopping experience for UNDEFEATED’s customers, perfectly epitomizing the brand’s unique identity and style.